Kristine Conway, MS, PCC

President - Effective Focus, Inc.

Each day Kristine works to make a significant difference in our world. Her goal is to add value through the purposeful development of people by helping them get out of their own way. In short, Kristine is here to help individuals find their competitive edge through professional development.

Today, Kristine is the president of Effective Focus, Inc. a professional development and change management organization specializing in emotional intelligence. Current work includes designing internal leadership and coaching programs, facilitating organization's vision and strategy, and working one on one with leaders and their teams to make the changes that matter most. She is also a published author of Obligated No More, A journey to a guilt-free life, a book designed to help individuals rid themselves of self-imposed barriers to success.

Kristine currently serves as the Director of Training for the Wales Life Coaching Institute. Kristine trains, mentors, and coaches professionals that are seeking to learn how to coach professionally.

Previously, Kristine served as a change agent for over 20,000 employees at Baylor Scott and White Healthcare System. Her background includes work as an organization development consultant, where she helped leaders across the system increase effectiveness through team interventions, individual coaching, and system-wide change initiatives.

Kristine also has experience assisting healthcare workers, including physicians, nurses, and executives, as the Director of Service Excellence. In this role, she partnered with leaders on how to enhance the patient experience resulting in significantly higher patient satisfaction scores. Before joining the healthcare industry, Kristine worked in restaurant and retail.

Kristine is baccalaureate prepared in business management and computer information support from the University of Louisiana at Monroe. She also holds a Master’s Degree in Management and Administrative Sciences with a concentration in Organization Behavior and Executive Coaching from the University of Texas at Dallas. Also, Kristine is certified by the International Coach Federation as a Professional Certified Coach (PCC). Previously, she served as a member of the 2012-2013 Board of Examiners for the Quality Texas Assessment and Feedback Program.

Five promises that Kristine makes to every client: 

  • Your sessions are 100% Confidential -"I provide a safe environment for my clients to dream, experiment and grow."
  • You will not be judged- "I provide a judgment-free zone by treating each client with unconditional positive regard."
  • You will not be judged by your past  - "I will help you focus forward and move on from previous decisions."
  • No cookie-cutter solutions… "With me, it is all about you! Your specific needs are at the center and one size does not fit all."
  • Productive encouragement – "I will navigate you through the delicate balance of accountability and encouragement."

NOW, is the time to create your own power and get the results you desire.

Click here to schedule a time to explore what a difference coaching can make in your life! 




Kristine Conway, MS, PCC