COACHING AS A COMPETITIVE ADVANTAGE

The skill of coaching can be the secret to

your organization's success.

Why Promote Coaching in the workplace?

‘the vast majority of U.S. workers (70%) are not reaching their full potential — a problem that has significant implications for the economy
 and the individual performance of American companies.
’ The State of the American Workplace: Employee Engagement Insights for U.S. Business Leaders

The Gallup State of the American Workplace survey is one of the several highly respected reports noting that when employee engagement is down so are profits.

Providing Coaching in the workplace will increase individual engagement, which can lead to higher quality performance and thus profits.

Coaching is a skill, a language, a management style and a culture that is strengths-based and enables individuals to reach their potential.

Coaching as a Skill – a tool in the toolbox

The skill of coaching as defined by the International Coach Federation (ICF) ‘….partnering ……. in a thought-provoking and creative process that inspires ….. to maximize ……. personal and professional potential’ ………

A professionally trained coach helps employees…

• ‘Discover, clarify, and align with what the employee wants to achieve
• Encourage self-discovery
• Elicit employee-generated solutions and strategies
• Hold the employee responsible and accountable’

‘This process helps clients dramatically improve their outlook on work and life while improving their leadership skills and unlocking their potential.’

Coaching Language – a new way of communicating

Developing an empowered language to hold one another accountable in a positive manner that increases engagement and operation quality standards.

Many ‘slips’ in quality are not addressed due to the absence of a tool that can turn the situation from an opportunity to ‘make wrong’ into an opportunity to learn. These slips are not only ignored by peers but many times by management due to the lack of the right tools. Equipping staff with the language of coaching can provide the opportunity for the staff to self-manage to a greater extent and to use more opportunities to learn and grow.

Coaching as a management style – Capture untapped potential

The current management style of any manager is most often a result of how they were once managed. Many times, that style is now out of date and has become less effective with the new workforce. The expectation of high performing employees is that they are treated more like equals than as subordinates. A manager that uses coaching as their style treats employees as valued partners that need only encouragement, discovery and clarity so that the employee can bring more value to the job at hand. Even when correcting behavior, a coaching style can be more effective in changing that behavior than other styles due to the ‘learning’ approach.

A Coaching Culture – an environment that supports growth

Cultures that support individual discovery, learning, and discussion experience employee engagement at a higher rate. This support also encourages more innovation due to the emphasis on learning.

Accountability is very present in a coaching culture, as it is no longer the responsibility of just the manager, but it is now a shared responsibility by all members of the organization.

A New Day --- calls for a new way

Today we are all competing for the best employees and ideal guests. Creating and crafting the most effective culture for your organization can be a strong competitive edge.   When employees feel valued and safe they will outperform the competition every time.